Press & Public Information
Press and public information concentrates on communication within and from a mission. In its social education role, unbiased coverage by press and public information staff can address many social issues of concern to the target audience, and in the process it can help to reduce tensions and build trust across society.
Thus the overall objective of the Specialisation Course on “Press and Public Information” is to provide participants with specialised information as well as practical tools and skills for:
- Fulfilling their tasks in the field of press and public information. The aim is the implementation of successful communication strategies with local as well as international media in order to guarantee clear information dissemination concerning the EU involvement, measures and actions taken, so that transparency is guaranteed.
- Becoming confident in their respective job as e.g. spokesperson, press officer etc. in dealing with the very practical challenges they will face when fulfilling their tasks, i.e. how to handle difficult interview partners and interviews, how to set up a press conference, how to write press releases or official statements etc.
- Reaching and influencing populations in conflict-prone conditions and for playing a crucial role in the promotion of dialogue in divided societies.
As a precondition for participation it is expected that participants have professional working experience in relevant fields in their home countries and/or missions (journalists, PR specialists, editors, managers of press and radio-television enterprises, employers of broadcasting co-operations etc.).
Implementing Partners
Austrian Study Center for Peace and Conflict Resolution (ASPR), Austria
Date and Location
16 - 23 July 2011; Stadtschlaining, Austria
